Highlight

• Stop Scalping & Safe Customer Data
• Customizable, AI-Powered Security
• Minimal User Interaction

Company

Douyu is a leading live-streaming platform focused on gaming and entertainment, offering real-time streaming services that span a diverse range of content, including game broadcasts, variety shows, sports events, and outdoor streams. The platform holds exclusive broadcasting rights for several internationally renowned esports events, such as the League of Legends World Championship (Worlds), Dota 2 The International (TI), and Counter-Strike 2 (CS2). As the largest video streaming platform in China, Douyu recorded an average monthly active user (MAU) base of over 40 million in 2024.

Challenge

• User account credentials leaked
• Fake traffic increases bandwidth costs
• Scalping harms user experience and platform revenue

As the largest video live streaming platform in China, Douyu encounters several challenges that affect its user experience, operational efficiency, and platform security. One significant issue is the practice of bulk fake likes and votes, where bots or malicious actors artificially inflate engagement metrics. This creates a large volume of fake traffic, which not only misrepresents actual user activity but also drives up bandwidth costs, straining the platform's resources.

Another pressing challenge is the scalping behavior, where exploitative individuals or automated systems take advantage of platform loopholes to gain unfair benefits. This includes actions like mass registration, task completion, and virtual gift abuse to fraudulently accumulate fish balls (Douyu's virtual currency) or other rewards. These exploitative activities result in financial losses for Douyu while undermining the fairness of the platform and the user experience. Addressing these issues requires more advanced fraud detection, stricter policies, and better resource management to ensure platform integrity and sustainability.

Solution

To address the challenges Douyu faces—fake traffic, engagement manipulation, and account security risks—they carefully evaluated multiple solutions and ultimately chose GeeTest, a trusted industry leader with over 12 years of experience, a strong brand reputation, and significant market influence. GeeTest CAPTCHA is deployed across key interaction points on Douyu's platform, including registration, login, password recovery, reward redemption, and remote transactions. By providing account security and anti-fraud protection, GeeTest effectively prevents account breaches and scalping behaviors, ensuring a safer and more reliable platform.

Intelligent Risk Detection to Block Malicious Activity

GeeTest utilizes advanced AI-driven risk detection mechanisms to prevent scalping on Douyu’s platform. By analyzing user behavior, environment data, and device information, GeeTest effectively detects abnormal activities such as mass registrations, virtual gift abuse, and task manipulation. The system prevents bots or exploitative users from performing high-volume actions that would otherwise disrupt fairness and cause financial losses for Douyu. This ensures that only legitimate users can access platform services and rewards.

Safeguarding Customer Data with Multi-Layered Security

GeeTest’s solution offers robust data protection by utilizing multi-layer verification. This includes AI-powered CAPTCHA and behavioral tracking, which ensure that customer data is shielded from potential breaches. The system also protects against credential stuffing attacks and account takeovers, keeping Douyu’s users safe from identity theft and fraud. By implementing these advanced security measures, GeeTest not only prevents scalping but also secures customer data, ensuring a safe and trustworthy environment for Douyu’s users.

Tailored Security Solutions for an Optimized User Experience

GeeTest provides customized solutions to align with Douyu’s brand identity. The CAPTCHA interface is tailored to match Douyu’s signature orange color scheme, while verification images are designed to seamlessly fit the platform’s business scenarios. To improve user experience and conversion rates, GeeTest developed a lightweight, visually appealing CAPTCHA system that eliminates unnecessary loading screens and integrates seamlessly with Douyu’s interface.

Result

• Improved abnormal attack detection rate by 18%
• Reduced single-user verification time within 1s
• Fundamentally eliminate scalping

The integration of GeeTest CAPTCHA into Douyu’s platform has driven transformative outcomes across security, user experience, and risk management. By deploying AI-driven detection algorithms and automated blocking mechanisms, neutralizing malicious activities such as brute-force attacks, credential stuffing, and bot-driven fraud in real time, reducing security breaches by over 35%. The proactive security framework not only safeguards user data but also minimizes operational disruptions, ensuring uninterrupted service for millions of daily active users while maintaining compliance with evolving cybersecurity standards.

In parallel, Douyu has achieved a significant leap in user engagement through GeeTest’s streamlined one-click verification process. By replacing traditional multi-step CAPTCHA challenges with an intuitive, frictionless interface, the platform reduced authentication time by 60%, directly addressing a major pain point for new and returning users. This optimization contributed to a 31% increase in successful registrations and a 22% boost in login completion rates within the first quarter of implementation. The enhanced accessibility has particularly resonated with mobile users, who now account for 78% of traffic, fostering broader platform adoption and reinforcing Douyu’s competitive edge in live-streaming markets.