According to a September 2022 poll conducted by NRF and Prosper Insights & Analytics, 45% of holiday shoppers say they are likely to browse and buy in stores on Black Friday this year. While most people are aware of the main tactics that cybercriminals use, including GIFT card cracking, mitigating token, and fake websites. However, hijacking means are becoming more and more sophisticated, while potentially compromising your personal and financial information.

The Identity Theft Resource Center found that more than 90% of data breaches are cyberattack-related. Data breaches are costing companies more money than ever before. The global average cost of a data breach in 2022 is $4.35 million, higher by $0.11 million than last year’s cost and the highest to date, according to IBM’s latest “cost of a data breach” report. An information breach can have highly damaging effects on businesses, not only through financial losses but also the reputation damage it causes to customers, clients, and employees.

Why are Data Breaches happening?

Old vulnerabilities

It is common for a hacker to leave a secret window they can use to access a company’s systems again after a successful first attempt. Failing to patch vulnerabilities from the first attack can lead to a second one.

Stealing Passwords

One of the most common ways that hackers get into business networks is by stealing password or account information or tricking users into giving them this information using tactics such as phishing emails, malware, and social engineering. In 2016, these types of attacks caused over 50 percent of data breaches. Although these attacks start with the account information of just one user, once the attacker is in the system, they may start using other methods to do more damage and steal more information.

Weak Access Control

Hackers might also steal data by exploiting vulnerabilities related to where data is stored or how it’s transferred. As more employees bring their own devices to work and use them to access company data, this risk increases if the staff doesn’t take extra security precautions when using them. A hacker may also conduct a man-in-the-middle attack on Wi-Fi networks without security measures WPA and WPA2 in place.


Hackers use malicious software such as viruses, ransomware, Trojans, spyware, adware, etc., to steal confidential information from an organization’s network system. If a company fails to step up monitoring protocols after its first breach, there is nothing to stop repeat attacks from occurring.

No Organization is Safe Without a Solution to handle Data Breach

Data breach prevention is reliant on an organization having the right, up-to-date security tools and technologies in place.

1.Quadruples the Cost of Cyber Attacks.

GeeTest offers an overall risk mitigation strategy to customers which aims to free your website, mobile apps, and APIs from malicious traffic. Compared with the passive static security strategy of AI-powered CAPTCHA, GeeTest v4-Adaptive Verification adopts active and dynamic confrontation, providing a 7-layer dynamic security strategy which changes with the patterns that bots attack and transforms to 4374 security strategies per defense cycle, increasing 4 times the cost of cyber attackers.

  • Adaptive security strategies: 7-layer dynamic security strategy changes with the patterns that bots attack and transforms to 4374 security strategies per defense cycle, increasing 3.714 times the cost of cyber attackers.

  • Fully customized protection: to suit every client's security demand, GeeTest Adaptive CAPTCHA allows clients to configure CAPTCHA challenge frequency, difficulty, and types for suspicious requests.

  • Seamless integration: GeeTest Adaptive CAPTCHA offers three modes (Intelligent Mode, Invisible Mode, Direct Platform Integration) to make CAPTCHA service integrate with the client's own security system.

2.Providing a Wider Coverage of Potential Technical Data Leakage Protection.

GeeTest biometric data telling bots apart. An increasing number of attackers are utilizing AI technology in their bot programs, it’s nearly impossible for websites and apps or even humans to accurately tell them apart. Geetest CAPTCHA is equipped with biometric classification models, powered by machine learning algorithms such as clustering, hash, and CNN to detect non-human traffic. As users interact with the CAPTCHA, GeeTest collects and analyzes the environmental and biometric data. These machine learning algorithms can continuously learn the emerging attack pattern and identify bot features throughout 320,000+ GeeTest-protected domains.

3.More Intelligent Challenges Defence

GeeTest 4.0 provides over 9 CAPTCHA forms, and the system supports the CAPTCHA form setting at any time that takes effect immediately. You can also set up CAPTCHA difficulty, and specify a period to customize CAPTCHA challenge frequency. GeeTest CAPTCHA v4's decision-making model will train itself and update the models regularly.

Are you prepared for a cyber attack?

If you’re facing a cyber security disaster,GeeTest is here to help.

Over the past 10 years, GeeTest has always challenged the most essential problems in the industry with the most advanced technologies. It works on creating the most intelligent and secure CAPTCHA and bot management solutions for enterprises worldwide.

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Sissi Sun

Marketing Manager @GeeTest